Streamline Worcestershire – Adventures With The Printed Page

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Blakedown Rough (1934)

14 months ago, I assigned myself the task of researching and photographing of all of the surviving Art Deco and early modernist architecture in my home county of Worcestershire. The resulting images would then be compiled together into a booklet of some kind, with a few copies printed up for posterity. A nice straightforward achievable project to occupy myself with, when the time presented itself.

At this point my ‘green-horn’ credentials became blindingly obvious. Not only did I underestimate how much work is involved in such a project, but I forgot how obsessive and single-minded I become, once committed to something. And so, for over a year, I devoted pretty much all my spare time, outside of work and family, to what became Streamline Worcestershire.

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Northwick, Worcester (1938)

Travelling all over, including areas that were once, but are no longer part of Worcestershire, I visited factories, offices, churches, private homes, shops, cinemas, swimming pools, garages, pubs, hotels, a transmitting centre, a bus stop, a zoo and a water tower. I’ve marvelled at what the county has to offer, with the number, diversity and quality of applicable candidates greatly exceeding my original expectations. Hours vanished while rolling through microfilm at the city library, pouring over stacks of local history books, and scouring the internet for elusive pieces of information. My limited photography skills have also been put to the test, shooting in all manner of weather and light conditions, with the removal of unwanted cars via Photoshop, now a particular speciality. Now this may all sound rather tame, driving to Redditch on a rainy Sunday to find a needle factory not being that impressive, but within my fairly sheltered existence, this was more akin to a Tolkienesque quest!

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Former Co-Operative Department Store, Dudley (1939)

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Regal, Tenbury Wells (1937)

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Austin House, Worcester (1939)

After the seemingly endless process of proofreading and fine tuning for print, the manuscript was eventually completed a few weeks back, with a bound proof dropping through my letterbox today (via the excellent bookprintinguk). The little booklet I originally envisioned, has grown to a weighty 168 page full colour hardback tome (not quite ‘coffee table’ specification, but substantial nonetheless).

I can’t quite explain the strange elation, of holding, and leafing through one’s debut printed offering for the first time, it is somewhat unreal. I also get a perverse sense of satisfaction in having executed publication following a DIY punk ethic, taking me back to an industrious youth spent recording and self-releasing material in various noisy bands.    

Evidently, the book is of fairly niche interest, but I’ve received such a wave of positive feedback concerning the project since its inception, I suspect that I’m not the only one, mesmerised by the lesser celebrated structures of this golden age of design.

‘STREAMLINE WORCESTERSHIRE – DISCOVERING THE ART DECO & INTER-WAR MODERNIST ARCHITECTURE OF THE COUNTY’ is a limited print run of 258 copies (the number of ODEON cinemas opened in the UK during founder, Oscar Deutsch’s, lifetime). Available direct here, via Amazon, and through a number of local retailers. Pre-order now for early to mid-September shipping. See www.streamlineworcestershire.com for more information.

covercontentsinside2inside1A larger selection of images from the book are being featured as part of an ongoing series on the Art Deco Magpie Instagram page #streamlineworcestershire

 

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About Art Deco Magpie

Seasoned Art Deco collector and blogger Philip Butler, aka Art Deco Magpie, has spent many years transforming the interior of his family home into a 1930’s time warp. Furniture, wall coverings, fixtures, fittings and carpets, nothing has been neglected from his quest to obtain near film set perfection. Combining a love of photography and passion for 20th century history, Philip is now working on his debut book; “Streamline Worcestershire – A Journey Through the Inter-War Modernist Architecture in the County“. Philip lives in Great Malvern with his wife and two young daughters. When not immersing himself in all things Art Deco, he can be found tinkering with classic cars, working in the alcoholic drinks trade, practicing writing in the third person, and trying to be a good dad!
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9 Responses to Streamline Worcestershire – Adventures With The Printed Page

  1. Ed Thomas says:

    Excellent work, Phil. Looks fantastic.

    Liked by 2 people

  2. Dear Philip,

    I am very impressed with the professionalism with which you’ve approached your book.

    Kind regards,

    Clive Lloyd aka Reggie Unthank

    >

    Liked by 1 person

  3. Thanks Ed, I am Mr Cheshire cat today.

    Liked by 1 person

  4. poshbirdy says:

    Huge congrats. You must be ecstatic. It looks lovely and I have ordered and am now looking forward to receiving my copy 🙂

    Liked by 1 person

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